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The Benefits of Consistent Long Term Marketing vs. Sporadic Short Term Marketing » Pixilink Solutions
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Marketers Think They're Marrying Short- and Long-Term Goals, but Measurement Is Out of Whack - Marketing Charts
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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Les Binet, Peter Field: 9780852941348: Amazon.com: Books
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Go Long: Why Short Term Marketing is Ineffective for Establishing Brand Equity | by Rishiraj Medhi | Medium
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